I led the creative and brand direction for Lenovo’s global brand and product marketing experiences, partnering across Commercial, Consumer, Gaming, B2B, and B2C product marketing teams to bring the brand and portfolio to life across the customer journey.

A key focus for my team was ensuring the Lenovo brand was consistently and meaningfully represented at every customer touchpoint beyond the website. We partnered with internal marketing teams and external creative agencies to develop distinctive visual identities, campaign experiences, and immersive executions—including custom VIs and Matterport 360 experiences—that translated product and brand stories into engaging customer experiences.

The work required balancing global brand consistency with the unique needs of diverse businesses, audiences, and product categories. By bringing together brand strategy, creative, product marketing, and emerging experiences, we helped create a more cohesive Lenovo presence while delivering differentiated experiences that connected customers to the broader brand and portfolio.