I lead to inspire.

I lead global creative teams with a focus on bold thinking, clear direction, and a culture that turns great ideas into meaningful business results.

14 People

3 Countries

15+ Years

My team.

On a global team of 35 people, I lead a team of 14 creative professionals across the U.S., India, and Argentina, spanning brand strategy, design, content, digital experiences, and eCommerce. My role is to set creative direction, develop talent, establish priorities, and create the environment for teams to produce their best work.

My leadership principles:

  • Develop Talent
    Create opportunities for people to grow, lead, and expand their capabilities.

  • Set Clear Direction
    Give teams the context and creative clarity they need to make great decisions.

  • Build Trust
    Empower talented people while maintaining high creative standards.

  • Raise the Bar
    Continuously challenge the work, the process, and what's possible.

My approach.

Great creative rarely happens in isolation. My optimistic and inclusive personality helps build strong partnerships across marketing, product, technology, UX, and production to turn complex requirements into clear creative direction and experiences that work at global scale.

Cross-functional leadership:

  • Global Marketing

  • Product Marketing

  • UX and IT

  • Digital Production

  • Regional Teams

  • Translation

  • AI Technology

  • Executive Leadership

Creative strategy:

  • Discover
    Understand the business challenge, audience, product, and opportunity.

  • Define
    Establish the brand strategy, creative brief, and success criteria.

  • Create
    Develop concepts, storytelling, experiences, and design systems.

  • Align
    Bring stakeholders together to align on the creative vision and roadmap.

  • Deliver
    Scale the work globally while protecting quality and brand consistency.

My role is to create clarity—connecting business objectives to creative opportunity and giving teams the strategic foundation to do their best work.

Build what’s next.

AI and innovation is about pivoting the element of time. Less time producing. More time thinking.
I look for ways emerging technology can make creative teams more effective—not by replacing creativity, but by giving people more time to think, experiment, and create.

Smarter AI:

  • AI powered content
    Using AI to accelerate concept development, copywriting, and content creation.
    Combining AI-generated outputs with human creative judgment and brand standards.

  • Creative workflows
    Creating more efficient workflows for content development, versioning, and approvals.
    Evolving the role of the creative team from an executional resource to a strategic partner.

  • Experimentation
    Creating a culture where teams are encouraged to test, learn, and iterate.
    Testing emerging AI capabilities through small, low-risk experiments.

I bridge creative teams and stakeholders, bringing clarity and keeping work focused on the customer and business.