I led the design team for a global Lenovo brand program developed in partnership with CIO, helping shape the strategy and creative vision across the full program—from brand positioning and production through the digital experience and out-of-home campaign.

My team of designers, developers, and writers worked closely with brand, marketing, production, and external partners to create an integrated experience that brought Lenovo’s 3S solutions story to life in a more authentic and culturally relevant way. The program positioned Lenovo beyond devices, showcasing its broader capabilities across AI, edge computing, everything-as-a-service, security, and the future of work.

A key objective was to create a distinctive brand platform that would resonate with IT decision-makers while reinforcing Lenovo’s evolution into a device-to-data-center solutions company. Across the program, we focused on creating a cohesive brand experience that connected storytelling, content, digital, and physical media to drive engagement and strengthen Lenovo’s position as a technology and solutions leader.