I served as the creative lead for Lenovo’s global digital experiences across major international events, including CES in Las Vegas, IFA in Berlin, and MWC in Barcelona. I led a global creative team responsible for translating Lenovo’s innovation stories into compelling digital and physical event experiences that connected with audiences before, during, and beyond each event.

Our work brought together brand, digital, content, and emerging technologies to create more immersive ways for customers to experience Lenovo’s latest innovations. This included integrating AI-powered experiences and 3D virtual walking tours into physical booths, allowing audiences around the world to explore the events remotely.

The overall approach was to elevate Lenovo’s presence at these high-profile global moments through premium, engaging experiences that strengthened the brand, amplified product and innovation storytelling, and extended the reach and impact of each event well beyond the physical venue.