The goal of this work was to create and lead global Lenovo campaign launches that brought together brand strategy, creative storytelling, customer needs, and business priorities across markets and audiences.

I led multidisciplinary global teams of designers, copywriters, and brand strategists, partnering closely with WW Brand, Marketing, eCommerce, and external creative agencies to develop cohesive campaign experiences at scale. A key focus was creating work that could flex across customer segments and markets while maintaining a strong, consistent Lenovo brand experience.

The work balanced strategic business objectives with bold, engaging creative—developing experiences that could capture attention, create meaningful connections with customers, and ultimately drive deeper engagement and conversion across Lenovo’s digital ecosystem.